Investment Firms B2B Founders Explore Portfolio About Contact Find a Time to Speak with Victoria
Deal Origination and Lead Generation Specialist

The deal existed
before you found it.
I find it first.

Investment firms and financial services teams get acquisition targets that match the thesis. B2B founders get qualified conversations with buyers who fit. The system handles research, outreach, and follow-up.

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80% Acquisition targets passed client review
1 in 3 Cold replies converted to qualified conversation
Victoria Ilori
Private Equity· Search Funds· M&A Advisory· Family Offices· Financial Services· B2B Founders· Fintech· SaaS· US & Europe· Private Equity· Search Funds· M&A Advisory· Family Offices· Financial Services· B2B Founders· Fintech· SaaS· US & Europe·
What I do

I work with investment firms
and B2B founders.

For Investment Firms

The deal was always there. It needed someone to find it first.

Deal sourcing for private equity firms, search funds, financial services teams, and M&A advisors. I take your acquisition criteria, identify companies that match, verify ownership and fit, and run direct outreach to business owners. Your principals walk into conversations already shaped around the mandate.

Not a list. A pipeline that moves.

Including financial services firms expanding into new markets without internal research or sourcing teams.

80% of acquisition targets delivered passed initial client review. Industry benchmark is 25%. Learn More
For B2B Founders

The right conversation is out there. Someone just has to start it.

B2B lead generation through outbound systems. I identify your ideal buyers, run cold email and LinkedIn outreach, and handle follow-up until conversations are booked on your calendar. You get qualified leads and booked calls without building an internal outbound team.

That is not a people problem. That is a systems problem.

Used by fintech, SaaS, financial services, and B2B service companies that need qualified conversations with the right buyers.

1 in 3 cold replies converted to a qualified conversation. Learn More
How The System Runs

You show up to conversations
worth having.

I handle everything before the conversation starts. You show up when someone is ready to talk.

01

Target Definition

We start by defining exactly who is worth reaching. The right company, the right role, the right geography. Everything that separates a real opportunity from noise. Nothing goes into outreach until it passes that filter.

No guesswork. No random lists.
02

Outreach Engine

Once the targets are confirmed, the outreach runs. Direct contacts are found, messages are written to the person not a template, and follow-up sequences go out on a schedule. The system keeps moving. You do not manage it.

Outbound systems run it.
03

Qualified Conversations

Not every reply becomes a meeting. Replies are reviewed, intent is checked, and only the real ones get booked into your calendar. You walk into conversations with context on who you are speaking with and why they reached out.

No spreadsheets. No chasing.
Where the work has been done

Named engagements.
Real results.

Investment Firm · Miami · nuorion.com NuOrion Capital, Miami

Qualified acquisition pipeline delivered for a client mandate. 80% of targets passed initial review against an industry average of 25%.

MSP and MSSP acquisition targets researched, verified, and delivered with full ownership and sector data. Structured for direct CRM entry and outreach.

Financial Services · Europe Financial Communications Firm, Europe (NDA)

Needed to reach decision-makers across PE firms in the UK and Europe. No internal research setup. No outreach infrastructure.

Built a structured contact database of investment professionals across target firms. Verified emails, roles, and firm details before delivery.

Near-zero bounce rate. High data accuracy confirmed.

Corporate Finance · UK UK Corporate Finance Firm (NDA)

An independent UK corporate finance firm specialising in consumer sector M&A needed deal flow without pulling their principals into prospecting.

Identified consumer brands with significant US and UK sales presence meeting acquisition criteria. Ran outreach directly to founders and business owners on their behalf.

Their principals stayed focused on transactions. Prospecting handled end to end.

B2B Founder · US Luji's Chocolate, Corporate Gifting

An African chocolate brand entered the US B2B corporate gifting market with a working outbound system built from zero.

Identified companies with active gifting budgets and decision-maker contacts. Cold outreach and follow-up generated qualified conversations within the first week.

B2B Founder · US BridgeX Design, San Francisco

Their studio had a consistent flow of founder enquiries without relying on referrals.

Identified and reached startup founders actively preparing for fundraising. Outreach targeted signal-based triggers, funding activity, hiring, expansion. 5 qualified calls booked per week.

Podcast · Construction Tech Bricks & Bytes Podcast

Sponsorship outreach and guest sourcing across construction tech and AEC sectors.

Built and qualified lists of construction tech companies for sponsorship. Identified senior operators with hands-on project experience for guest appearances. Outreach handled end to end.

I also work with a number of investment firms on a confidential basis. Details available on request.

About

Victoria Ilori

I was 19 when I walked into United Bank for Africa with a two-year diploma and zero experience. I left four years later with something more useful than a title, I knew how to read a room, qualify a conversation, and move someone from cold to convinced.

That is where I learned that the right message to the right person at the right moment changes everything.

Four years at the bank. Then digital outreach. Then my own agency. I was doing everything myself, research, outreach, follow-up, qualification. I watched founders and investment teams solve their pipeline problem by throwing people at it instead of building a system that runs without them.

That is not a people problem. That is a systems problem.

So I built a system that handles everything before the conversation starts. The right targets identified. The right message sent. The right people responding.

A PE firm I worked with had a 25% pass rate on acquisition targets. I delivered 50 targets. 80% passed their first client review. A B2B founder referred me to another founder unprompted. That is the validation that matters.

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By the numbers
80% Acquisition targets passed initial client review. Industry average is 25%.
1 in 3 Cold replies converted to a qualified conversation across active campaigns.
US & EU Active client engagements across the United States and Europe.
NDA Standard on all engagements. Confidentiality is not optional.
Common Questions

What people ask
before they start.

Is this just lead generation?

No. Lead generation stops at contact data. This is the full process from identifying the right targets to the conversation that follows.

How does this actually work?

We start by getting precise on who you are trying to reach and what a qualified conversation looks like. From there I build the list, write the outreach, run the sequences, and hand you conversations that are worth having.

Will this affect my LinkedIn reputation or email deliverability?

This is one of the first things I protect. Outreach runs in controlled batches with deliberate pacing. LinkedIn activity stays within safe usage parameters. Email is sent from properly warmed domains with authentication in place.

Do you use automation?

Tools are used to manage sequencing and scheduling at scale. The targeting, the messaging, and every decision about who gets contacted and when are human. Automation handles repetition. Judgment stays with me.

Will people know this is outsourced?

No. Outreach goes out under your name, your brand, and your voice. The process is invisible to the people receiving it. All they see is a credible, well-timed message from you.

Do you sign NDAs?

Yes. Most engagements involve sensitive mandates, client identities, or proprietary investment criteria. Confidentiality is standard, not optional.

What kind of results should I expect?

Outbound is not instant. The first few weeks are about building infrastructure and establishing deliverability. Qualified replies typically begin in weeks two to four. Consistency builds from there.

How is this different from hiring a VA or a lead gen agency?

A VA executes tasks. An agency runs volume. This is one operator who owns the strategy, the targeting, the messaging, and the execution. No handoffs and no managing someone else's learning curve.

Start here

Start a
conversation.

Tell me what you are working on. I will take it from here.

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