Investment Firms B2B Founders Portfolio About FAQ Contact Find a Time to Speak with Victoria
Fractional Head of Deal Origination & Lead Generation

NuOrion Capital  ·  80% of acquisition targets approved  ·  their usual rate was 25%

The deal existed
before you found it.
I find it first.

Investment firms get acquisition targets that fit the mandate. B2B founders get qualified conversations with buyers who are ready. I own the research, the outreach, and the follow-up that generate qualified conversations and deal flow.

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80% Acquisition targets passed client review
1 in 3 Cold replies converted to qualified conversation
Victoria Ilori
Deal Origination· Lead Generation· Pipeline Development· Outbound Systems· Acquisition Targets· CRM Operations· Investment Firms· B2B Founders· Financial Services· Fintech· SaaS· Lower Middle Market· US & UK· Europe· Deal Origination· Lead Generation· Pipeline Development· Outbound Systems· Acquisition Targets· CRM Operations· Investment Firms· B2B Founders· Financial Services· Fintech· SaaS· Lower Middle Market· US & UK· Europe·
Functions I Own

I work with investment firms
and B2B founders.

For Investment Firms

The deal was always there. It needed someone to find it first.

Deal sourcing for private equity firms, search funds, financial services teams, and M&A advisors. I take your acquisition criteria, identify companies that match, verify ownership and fit, and run direct outreach to business owners. Your principals walk into conversations already shaped around the mandate.

Not a list. A pipeline that moves.

Including financial services firms expanding into new markets without internal research or sourcing teams.

80% of acquisition targets delivered passed initial client review. Industry benchmark is 25%. Learn More
For B2B Founders

The right conversation is out there. Someone just has to start it.

I identify your ideal buyers, reach out to them directly, and follow up until conversations are booked on your calendar. You get qualified leads and booked calls without building an internal outbound team.

That is not a people problem. That is a systems problem.

Used by fintech, SaaS, financial services, and B2B service companies that need qualified conversations with the right buyers.

1 in 3 cold replies converted to a qualified conversation. Learn More
How Engagements Run

You show up.
I handle everything before.

I find the right people, write the messages, send them, and follow up until someone replies. The conversations that reach your calendar are already warm. By the time you show up, the hard part is done.

01

Target Definition

Before anything goes out, I get precise on who is worth reaching. The right company, the right role, the right geography. I build the criteria, not a generic list. Nothing moves forward until it passes that filter.

No guesswork. No random lists.
02

Outreach

I find the contact, write the message to that specific person, and send it. Then I follow up. I keep going until there is a real reply or the sequence ends. None of this comes near your calendar until it is ready.

You do not manage it.
03

Qualified Conversations

Not every reply is worth your time. I read them, check the intent, and only the ones that actually fit get booked into your calendar. You walk in knowing who it is and why they replied.

No spreadsheets. No chasing.
What clients say

“It was a great experience working with Victoria. She helped us with client outreach and lead generation on LinkedIn and did an excellent job. Communication was smooth, she was proactive, detail-oriented, and always met deadlines.”

Sergey Roldugin CTO, BridgeX Design

“Victoria did an excellent job of finding leads for our business. I would highly recommend her.”

Paul Bevan Founder, UK (Stealth)
Where the work has been done

Named engagements.
Verified work.

Investment Firm · Miami · nuorion.com NuOrion Capital, Miami

Qualified acquisition pipeline delivered for a client mandate. 80% of targets passed initial review against an industry average of 25%.

MSP and MSSP acquisition targets researched, verified, and delivered with full ownership and sector data. Delivered with full ownership and contact data, ready for outreach.

Financial Services · Europe Financial Communications Firm, Europe (NDA)

Needed to reach decision-makers across PE firms in the UK and Europe. No internal research setup. No outreach infrastructure.

Built a structured contact database of investment professionals across target firms. Verified emails, roles, and firm details before delivery.

Near-zero bounce rate. High data accuracy confirmed.

Corporate Finance · UK UK Corporate Finance Firm (NDA)

An independent UK corporate finance firm specialising in consumer sector M&A needed deal flow without pulling their principals into prospecting.

Identified consumer brands with significant US and UK sales presence meeting acquisition criteria. Ran outreach directly to founders and business owners on their behalf.

Their principals stayed focused on transactions. Prospecting handled end to end.

B2B Founder · US
LUJI'SCHOCOLATE
Luji's Chocolate, Corporate Gifting

An African chocolate brand entered the US B2B corporate gifting market with a working outbound system built from zero.

Identified companies with active gifting budgets and decision-maker contacts. Cold outreach and follow-up generated qualified conversations within the first month.

B2B Founder · US
BXBridge X Design
BridgeX Design, San Francisco

Their studio had a consistent flow of founder enquiries without relying on referrals.

Identified and reached startup founders actively preparing for fundraising. Outreach targeted signal-based triggers, funding activity, hiring, expansion. 5 qualified calls booked per week.

Podcast · Construction Tech Bricks & Bytes Podcast

Built and qualified lists of construction tech companies for sponsorship, identifying industry giants and Series A and B contech firms who fit the show. Sourced guests the same way.

Personalized outbound kept the pipeline full until they were fully booked, then overbooked, and had to pause new bookings entirely.

Video Marketing · California South Valley Media

They produce commercial level video and photo content for local service businesses, roofing, HVAC, solar, remodeling, who want to look established and trusted.

I find 20 people every day. I message them directly, on behalf of the founder. Then I move the conversation to a call.

I also work with a number of investment firms on a confidential basis. Details available on request.

About

Victoria Ilori

I was 19 when I walked into United Bank for Africa with a two-year diploma and no experience. As a bank teller, I had weekly account opening targets. I also had to recommend products like the bank's mobile app to customers at the counter.

I left four years later with something more valuable than a job title. I learned how to read people, ask the right questions, and understand why people say yes.

After banking, I moved into digital marketing. First as a freelancer. Then I started my own lead generation agency. Working with B2B founders and investment firms, I kept seeing the same problem.

When the pipeline slowed down, they hired more people or bought more software. The problem stayed the same. Research sat with one person. Outreach with another. Follow-ups with someone else. No one owned the whole process.

That's why I closed my lead generation agency. I built a repeatable outbound system where one person owns the entire process, from finding the right prospects to sending the right message, following up, and booking qualified conversations.

A private equity firm hired me to source acquisition targets. I delivered 50 companies, and around 80% passed their first internal review.

I also helped a UK company start booking qualified meetings after months of little traction.

Think I can help? Let's talk.
By the numbers
80% Acquisition targets passed initial client review. Industry average is 25%.
1 in 3 Cold replies converted to a qualified conversation across active campaigns.
US & EU Active client engagements across the United States and Europe.
NDA Standard on all engagements. Confidentiality is not optional.
Common Questions

What people ask
before they start.

Is this just lead generation?

No. Lead generation stops at contact data. This is the full process from identifying the right targets to the conversation that follows.

How does this actually work?

We start by getting precise on who you are trying to reach and what a qualified conversation looks like. From there I build the list, write the outreach, run it, and hand you conversations that are worth having.

Will this affect my LinkedIn reputation or email deliverability?

This is one of the first things I protect. Outreach runs in controlled batches with deliberate pacing. LinkedIn activity stays within safe usage parameters. Email is sent from properly warmed domains with authentication in place.

Do you use automation?

Tools help me stay consistent at scale. The targeting, the messaging, and every decision about who gets contacted and when are mine. Judgment stays with me, not with software.

Will people know this is outsourced?

No. Outreach goes out under your name, your brand, and your voice. The process is invisible to the people receiving it. All they see is a credible, well-timed message from you.

Do you sign NDAs?

Yes. Most engagements involve sensitive mandates, client identities, or proprietary investment criteria. Confidentiality is standard, not optional.

What should you expect?

Week one and two is setup. Outreach goes out in week three. Replies start coming in between week two and four. By week six you have booked calls and a clear read on what is converting and what to push harder. If your pipeline is dry right now, six weeks from today is closer than it feels.

How is this different from hiring a VA or a lead gen agency?

A VA executes tasks. Agencies often divide the work across multiple people. I own the process from research to the booked conversation. One person. Full accountability. No handoffs.

Start here

Start a
conversation.

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