Process
Deal Sourcing B2B Client Acquisition Outbound Systems
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Deal Origination & Business Development Partner

The deal existed
before you found it.
I find it first.

Victoria Ilori

I get a full understanding of your business. Then I find who you're targeting, connect with them, figure out how to talk to them once they respond, and move the conversation to a call with you.

Find a time to speak with me Send me a message

Not ready to talk yet? Diagnose your outbound first →

80% Acquisition targets passed client review
1 in 3 Cold replies converted to qualified conversation
Deal Origination· Lead Generation· Pipeline Development· Outbound Systems· Acquisition Targets· CRM Operations· Investment Firms· B2B Founders· Financial Services· Fintech· SaaS· Lower Middle Market· US & UK· Europe· Deal Origination· Lead Generation· Pipeline Development· Outbound Systems· Acquisition Targets· CRM Operations· Investment Firms· B2B Founders· Financial Services· Fintech· SaaS· Lower Middle Market· US & UK· Europe·
Who I Work With

I work with investment firms
and B2B founders.

For Investment Firms

Find off-market deals that fit your acquisition criteria

You give me the type of businesses you want to acquire. I find companies that fit, verify the owners and reach them directly through LinkedIn and email.

I talk to the owners who respond, find out if there's an interest in selling and get the interested ones on calls with you. You take it from there.

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For B2B Founders

Find potential clients and get them on calls with you

You tell me the type of clients you want to work with. I find the companies and people that fit, reach them through LinkedIn and email and talk to the ones who respond.

I follow up, find out who's genuinely interested and get the interested ones on calls with you. You take it from there.

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How I Work With You

I do the work that gets you into the right conversations

I find the right people, write the messages, send them, and follow up until someone replies. The conversations that reach your calendar are already warm.

01

Target Definition

Before anything goes out, I get precise on who is worth reaching. The right company, the right person, the right geography. I work from your criteria and tighten it where needed. Nothing moves forward until it passes that filter.

No guesswork. No random lists.
02

Outreach

I find the right people, reach them through LinkedIn and email, and follow up. When someone responds, I talk to them and keep track of the conversation.

You do not have to chase me.
03

Qualified Conversations

Not every reply is worth your time. I read the responses, understand where the interest is and keep the conversation going. The ones that fit and want to talk get booked into your calendar.

You know who you're meeting and why.
What clients say

“It was a great experience working with Victoria. She helped us with client outreach and lead generation on LinkedIn and did an excellent job. Communication was smooth, she was proactive, detail-oriented, and always met deadlines.”

Sergey Roldugin CTO, BridgeX Design

“Victoria did an excellent job of finding leads for our business. I would highly recommend her.”

Paul Bevan Founder, UK (Stealth)
Where the work has been done

Named engagements.
Verified work.

Investment Firm · Miami · nuorion.com NuOrion Capital, Miami

Qualified acquisition pipeline delivered for a client mandate. 80% of targets passed initial review.

MSP and MSSP acquisition targets ($1M–$5M EBITDA) researched, verified, and delivered with full ownership, sector data, and due diligence.

Second mandate: consumer-based acquisition targets across the US, sourced for a three-year buy plan.

Financial Services · Europe Financial Communications Firm, Europe (NDA)

Needed to reach decision-makers across PE firms in the UK and Europe. No internal research setup. No outreach setup.

Built a structured contact database of investment professionals across target firms. Verified emails, roles, and firm details before delivery.

Near-zero bounce rate. High data accuracy confirmed.

Corporate Finance · UK UK Corporate Finance Firm (NDA)

An independent UK corporate finance firm specialising in consumer sector M&A needed deal flow without pulling their principals into prospecting.

Identified consumer brands with significant US and UK sales presence meeting acquisition criteria. Did outreach directly to founders and business owners on their behalf.

Their principals stayed focused on transactions. Prospecting handled end to end.

B2B Founder · US
LUJI'SCHOCOLATE
Luji's Chocolate, Corporate Gifting

An African chocolate brand entered the US B2B corporate gifting market with a working outbound system built from zero.

Identified companies with active gifting budgets and decision-maker contacts. Cold outreach and follow-up generated qualified conversations within the first month.

B2B Founder · US
BXBridge X Design
BridgeX Design, San Francisco

Their studio had a consistent flow of founder enquiries without relying on referrals.

Identified and reached startup founders actively preparing for fundraising. Outreach targeted signal-based triggers: funding activity, hiring, expansion.

Podcast · Construction Tech Bricks & Bytes Podcast

Built and qualified lists of construction tech companies for sponsorship, identifying industry giants and Series A and B contech firms who fit the show. Sourced guests the same way.

Personalized outbound kept the pipeline full until they were fully booked, then overbooked, and had to pause new bookings entirely.

Video Marketing · California South Valley Media

They produce commercial level video and photo content for local service businesses, roofing, HVAC, solar, remodeling, who want to look established and trusted.

I find 20 people every day, sourced from Instagram, where his ideal clients in HVAC, roofing, and solar were active. I DM each one personally, on behalf of the founder, from his business page. Then I move the conversation to a call.

I also work with a number of investment firms on a confidential basis. Details available on request.

About

Victoria Ilori

I was 19 when I got my first job.

I had just finished a two-year diploma, had no work experience, and started as a bank teller at United Bank for Africa.

I attended to customers, handling local and foreign transactions, and had weekly targets to open new accounts and move customers to mobile banking.

At the same time, I was studying for my degree in Mass Communication.

Four years later, I left the bank with skills more valuable than the job title or the degree: understanding people, asking the right questions, clarifying an offer's value, and keeping conversations until a yes or no.

After the bank, I moved into digital marketing: I freelanced, then built a lead generation agency serving B2B founders and investment firms.

I kept seeing the same cycle: pipeline slows, hire people, buy tools, repeat.

I went through some of it in my own business too.

I realized more people or software wasn't the answer. Someone needed to understand the offer, who it's for, find those people, talk to them, see what's working, and keep improving it.

So I closed the agency and began working directly with B2B founders and investment firms.

Since then, I've sourced acquisition opportunities for investment firms and helped B2B companies get into more conversations with the people they want to do business with.

Think I can help? Let's talk.
By the numbers
80% Acquisition targets passed initial client review.
1 in 3 In the campaigns run so far, 1 in 3 cold replies have converted to a qualified conversation.
US & EU Active client engagements across the United States and Europe.
NDA Standard on all engagements. Confidentiality is not optional.
Common Questions

What people ask
before they start.

Do you use automation?

Tools help me research at volume and keep track of what is happening across every conversation. I am the one making sure it stays consistent. The targeting, the messaging, and every decision about who gets contacted and when are mine. Judgment stays with me, not with software.

Is this just lead generation?

No. Lead generation is list building: names and emails with no context. I research who these people are, why they would care about this problem, and build the message around that. Then I own every reply that comes back, nurture the conversation until they book, and follow up to make sure they show up. This is not a list. It is a relationship, built before the first message goes out and carried all the way to the call.

How does this actually work?

I start with your business, not a template. I learn what you sell and why it matters, then build your ideal client profile: who they are and where to find them. From there, I talk to them, connecting your offer to the exact problem they have, so the message means something the moment they read it. The people who respond and show real interest are the ones who get a call with you or your sales team.

Will this affect my LinkedIn reputation or email deliverability?

This is one of the first things I protect. I send outreach in controlled batches and space it out. LinkedIn activity stays within safe limits. Email is sent from properly warmed domains with authentication in place.

Will people know this is outsourced?

No. Outreach goes out under your name, your brand identity, your portfolio, and what you stand for. I partner with you. I do not freelance for you. The people who reply are talking to someone they can trust and build with.

Do you sign NDAs?

Yes. Most engagements involve sensitive mandates, client identities, or proprietary investment criteria. Confidentiality is standard, not optional.

What should you expect?

The first month is building: research, message writing, and outreach setup, including email warmup where needed. The second month is testing and refining. Replies and qualified conversations follow once the process is working. I adjust the pace based on your industry and who we are targeting, so it can move faster or slower than that.

How is this different from hiring a VA or a lead gen agency?

A VA works from instructions. If you do not already know what is not working, they will not either. A freelancer is paid for hours, not outcomes, and rarely stays long enough to really learn your business. An agency spreads your account across several people, each handling a piece. I do it differently. One person studies your business fully, like an in-house team member, not a vendor passing through. I own it long term, fully accountable, with no handoffs, and I automate the parts of outreach and business development that are worth automating.

Start here

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conversation.

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